Other Work


After the successful launch of several new signature fragrances, Yardley London was keen to release a perfume and aftershave inspired by Yardley’s unique heritage. Chapter worked closely with Yardley London to create the concepts behind 1770 and Hermina by looking back through the extensive history of the brand: 1770 being the year that the House of Yardley was first established, and Hermina being Yardley London’s ‘First Lady’, inheriting the business after her husband William Cleaver died.