Other Work


Formally Citrus & Wood, we worked closely with Yardley London to rebrand, reposition and relaunch their existing male fragrance. By dropping the and, the name Citrus Wood took on a whole new meaning,evoking a sense of outside space and escape. This perfectly complemented the dark, woody notes within the fragrance. Everything from the logo to the packaging to the ads were carefully crafted to position Citrus Wood as the premium but affordable fragrance for men.