Advertising for children gets a bad rap. But there's no reason why it can't be as fun and uplifting as the best children's television and films. So when Whitworths came to launch these healthy, natural snacks for kids we wanted make sure they got a good rap and a great animation. We crafted a world, populated it with the on-pack characters, wrote a child-friendly rap song, and then handed our script over to Aardman Animations who know a thing or two about bringing stories to life for kids. The resulting 30 second TV advert is a flight through the world of Nutville, telling the story of how and why Bright Little Nuts are packaged and delivered to children across the country.