Other Work

Virgin Trains (East Coast)

Already a well-known fixture on the West Coast line, Virgin are now rocking it on the East Coast too. However there’s more to being Virgin Trains than just looking Virgin – you need to feel and act it too. Cue a whole new internal rebrand and engagement programme by Chapter – including website design, email creation and a wealth of printed comms. In short, the whole kit and caboodle, all calculated to help everyone reach inside and bring out their inner Virginness.