At Chapter, we love crafting brands from the ground up. But naturally, there are times when we have to go all chameleon-like and take on the look and copy tone of an established brand. Just one example is Virgin Trains. When they asked us to create a recruitment campaign to attract new talent, we dived right into their CI. The result? Collateral for their three target audiences – apprentices, graduate entry and direct entry specialists – that are sure to fit right in at a Virgin station near you.