Other Work

Virgin Trains (West Coast)

Inheriting a workforce isn’t easy. How do you get them all pulling in the same direction? Never mind get them all behaving as if they work for a clearly defined global brand. Our ‘Little Book of Behaving’ showed everyone how to bring to life our Virgin values in everything they do. From platform staff to team managers and directors, everyone received their booklet – and a positive shot of pure Virginness.