Other Work

RAF Benevolent Fund

To help celebrate the birthday of the RAF, The RAF Benevolent Fund needed an overarching brand identity and campaign that would encourage everyone to join in. In order to avoid the need for expensive photography, we knew that any solution would have to draw from a strong creative idea that could be developed easily and cost effectively. Our response was to create a look and feel that instantly communicated celebration, yet was still flexible enough to cover many formats. By using jet vapour trails, we were able to create a strong visual identity that suggested fun, possessed impact and still maintained the professionalism of the service.