Other Work

Nissan CARED4

With the Nissan CARED4 used car programme paramount to the success of used car sales and a coordinated dealer effort, we were on-hand to offer a sharp solution based on one simple insight: used car customers want to be treated like new car customers. What followed was the launch of a visually consistent but highly flexible concept across national press, outdoor, online, point of sale and an array of dealer collateral.