Other Work

Mercian Hockey

Go anywhere near sports marketing and you’ll encounter bags of passion. Put an Olympian in charge of that company and you can expect downright devotion. Which is why when Chapter took the brief to rebrand and refresh established sports brand Mercian Hockey, we knew we needed to ‘get’ that brand on every level. Armed with a whole new strategy and proposition, Win Before You Play, and everything from a new brochure to Chapter-inspired stick designs, Mercian are now on top of their game and ready to win.