Kaplan UK are one of the most trusted providers of financial training in Britain. They came to us keen to cement their market leading position and differentiate themselves from the growing number of competitors in their field. Before meeting Kaplan, we were under the impression that the world of accountancy and finance was a bit stuffy. But through an extensive research programme with their stakeholders, it became clear that it is very much the opposite. We found them to be a group of highly passionate and motivated professionals, truly invested in their learners and their futures. Leveraging this energy, we helped define a brand positioning around a very simple, yet clear truth: Kaplan create success. We brought this to life with a whole new identity for the business that refreshed everything from imagery and colour palette to typeface and tone of voice – creating a truly unique brand that stands out in the sector.