Other Work


When Halfords and Olympic gold medalist, Laura Trott, collaborated on a new range of performance bikes for women, they didn’t compromise. From the Selle Italia saddle to the Continental tyres, every component was hand-picked by Laura, ensuring comfort and performance were at the forefront of her range. We worked with Halfords to create the brand framework, strategy and creative executions for the Trott range, developing Let’s Go Girl as a brand attitude and positioning that perfectly aligned with Trott’s ambition to inspire as many women as possible to get out there and go further on their bikes.