Calor gas has been a part of rural life for over 80 years. And it’s fair to say it’s probably still the most recognisable gas product in the UK. So when they asked us to roll out their new CI – from brochures to fliers, ads, van livery, centre signage and everything in between – we knew how big and complex that could be. However, thanks to a lot of up-front planning and a well executed timing schedule, we made sure it all went through on time and pain free. So now, several months and literally hundreds of shiny new pieces of collateral later, Calor looks as fresh and relevant as ever.