Other Work


Building on our existing relationship with Halfords, we were tasked to launch the new 2014 Boardman Performance Series bike range. Our knowledge of the sector and extensive research into their audience meant we were able to plan a strategy that both epitomised the spirit of Chris Boardman alongside the mentality of our audience. Be More targeted riders who are keen to step up their game and push themselves beyond their current limits. The campaign launched with an online and in-store film as well as across national press and in-store POS.