353 is a charity whose aim is to help members of the military community by delivering long-term support to a variety of fellow charities, soldiers and their families. The charity was formed by the Lewis family following the tragic loss of their son who was serving in 3Para in Afghanistan. He was the 353rd British soldier to lose his life in the conflict. Chapter's role was to harness the humbling dignity, resolve and drive of the family and help them turn this terrible moment in time into a force for good. Whilst always being respectful of the family's huge personal loss, we helped to create a strong and resonating brand to ensure the Lewis's had a real chance of making a difference. In just over two and half years the charity has raised approaching £300,000.