Working with the greatest name in British cycling, we created a campaign that could inspire and appeal to kids of all ages.

Having created the launch campaign for Bradley Wiggins and Halfords range of kid’s bikes back in 2016, it was time to give it a refresh.

Taking the strapline ‘You Can Fly’ we created a campaign focused around the new super-lightweight bikes that allowed kids to fly for themselves.

As well as the master imagery, we created a suite of social assets, product films and behind the scenes footage.