Tower Health needed to bring its brand up to date.
We injected some Life and Personality into this natural health and pharmacy brand.

“Chapter helped us on the path to becoming the UK’s leading supplier of natural health solutions.” Jason Timms, MD Tower Health.

We created a brand strategy platform for Tower Health built around the core brand promise of ‘Life Just Gets Better’. This was grounded in the fact that life satisfaction increases as we get older. From here, we rolled out a new bright, friendly and simple brand identity across all platforms.

“Helping more and more people naturally live a better life - because life just gets better.”

The refreshed brand was built around a flexible logo that could be reconfigured for individual pillars of the business. The identity came to life across the website and social media, throughout the product brochure and on packaging.