We helped one of the UK’s best consumer insight agencies relaunch with a new identity and purpose.

Kokoro take valuable, honest customer feelings and transform them into intelligent strategies to transform brands.

The 'Oro' was created to symbolise Kokoro's promise and to give them a unique graphic device for use across all brand touchpoints.

After redefining Kokoro's brand foundations we crafted an identity that reflects their culture and mission as well as providing an extensive set of guidelines which allowed them to track the brand through internally.