For Gill, we created a new brand platform, along with a dynamic photographic and design style.

Our vision for Gill was to create the most authentic and desirable marine-born clothing and equipment brand.


The 'Be Out There' brand promise was created to give a solid base for the brand to build upon, whilst creating a call-to-arms for heart and soul sailors and marine lovers.

This approach drove all communications globally, from brochures and retailer point-of-sale to website design and brand advertising.