We took one of the biggest bike brands in the country and made it more desirable and dynamic. Everyone has heard of a Carrera bike. Most of us have ridden them. But up until now no one has known what it stood for. We created the new brand positioning of ‘Designed For More’ and it was tracked across everything, even down to the design of the bikes themselves. As well as a new design style, we also created a new suite of product imagery and brand films capturing the essence of what it means to be ‘Designed For More’.