Working alongside Halfords, we took the UK’s biggest bike brand and made it simple and fun.

Apollo is the biggest bike brand in the UK, popular with kids and adults alike. But up until now it had not been supported at a brand level.

Working with Halfords, we created the ‘Cycling Made Simple’ proposition and brand framework from which the work was created.

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The branding was devised to be dynamic so that it could work across different media from in-store POS to film. All of the content was created across a 4 day shoot in Wales, capturing still and moving imagery, as well as countless formats for social content.