Welcome to our dedicated automotive page. It’s where you’ll find all our most Interesting and Innovative work when it comes to cars.

In a challenging climate for the automotive sector we wanted to share our experience and abilities that may be of interest for your business ambitions in 2021.

As the industry undergoes huge changes in buying behaviour and technology, we would welcome an opportunity to present how we may be able to drive efficiency and support your brand objectives.

But first, let us introduce ourselves. We're an integrated creative agency that combines smart strategic thinking with big conceptual creativity. That’s not something you usually find under one roof. Especially a church roof. 

And the way we work is a bit different too - we operate in small multi-disciplinary teams, or chapters, that allow us to get closer to our clients while operating quickly and efficiently.

We love automotive. Our automotive client experience ranges from luxury marques to mass-market and has been built up over many years. We have a deep passion for anything and everything automotive (we also enjoy working on car care and maintenance too, with our experience on ATS Euromaster and Halfords).

Advertising agency work for Nissan

Many of our Senior Team here at Chapter have been recruited based on their automotive experience amongst other skills. Our teams have worked on UK, European and global projects of all shapes and sizes.

We know what we're doing when it comes to selling electric. When Nissan needed to conquer people’s perceptions and sell used Leafs, they turned to Chapter.

Selling luxury was what Bentley trusted us to do when we helped create a new brand proposition and global collateral for Pre-Owned.

During our management of the Nissan Used-Car scheme, CARED4’s cost per engaged user was reduced from £28.26 to £1.09 by smart targeting of dynamic content and innovative creative.

We like to think that we have automotive at our heart, and it helps that we are based in the spiritual heartland of the UK Automotive sector - Birmingham.

This is just a snapshot of our automotive excellence, and we’d love to show you more of what we do for our clients, and hopefully you one day. Give us a call on 01564 821665 to find out more or email us at helloautomotive@chapteragency.com