Other Work


To mark the release of Yardley’s Contemporary Fragrance Collection, Yardley London asked us to launch their 60s-inspired fragrance. We turned back the clock to name, style and position a fragrance more than fitting of the era. Our naming strategy was inspired by Yardley’s vintage 60s fragrance, Sea Jade, and drawing on 60s portrait photography, we ensured Jade’s make-up and styling were reminiscent of the time whilst staying true to current trends. We also introduced tones of jade to help reinforce the crisp, green floral nature of the fragrance.