Other Work


Whitworths is a 130-year old company that has traditionally dominated the home-baking aisle in supermarkets. With the phenomenal growth of the on-the-go healthy snacking sector, Whitworths Shots were a natural fit. We helped them position these handy little packs of dried fruit, chocolate, nuts and seeds, as the tastier, healthier, and more convenient alternative - introducing them as The Good-Natured Little Snack. The campaign hit London in January, targeting health-conscious commuters and ran across 48-sheets, underground cross-tracks as well as railway and underground digital 6-sheets.