Touchwood has a distinctive, relaxed and more premium personality and atmosphere that stands out in the world of shopping centres. A fact highlighted in customer research and focus groups, which identified a uniqueness in the environment and visitor behavior. Our strategy focuses on expressing this point of difference, turning it into a competitive advantage and a compelling theme that continues to drive footfall and spend. The result? A standout brand positioning which influences a wide suite of in-centre, online and outdoor materials and campaigns which express the pleasure of the whole Touchwood experience, from shopping to dining to entertainment.