With the search for cars being carried out predominantly online now – and far less dealer visits – consumers are equally seeking out reassurance and peace of mind along the journey. And this is heightened when it comes to buying used cars. That’s why Nissan challenged us to answer consumers concerns for their used car programme, Nissan CARED4. We responded with a simple truth, that Nobody cares for a used Nissan, like Nissan. A powerful message captured with the campaign line ‘Deeper understanding leads to greater peace of mind’ and the playful image showing a Zen like connection between car and dealer. The new concept features nationally across digital, radio, press, outdoor and a whole range of dealer collateral.