There are some things in life we at Chapter find really hard to resist – nearly anything covered in chocolate and, of course, cute dogs. So when the UK’s leading dog sitting service Barking Mad asked us to help them create their very first TV ad, we couldn’t wait to get started.
Knowing they had never been on TV before, we did everything we could to make the process as easy as possible. So after getting agreement on initial scripts and creative treatment, we teamed up with directing and production team Brain Candy to help select location and cast – including the incredibly talented star of the show, Hobbes the brown Cockapoo. And while they say you should never work with children and animals, we’re happy to say that Hobbes performed like an absolute dream.